Post by account_disabled on Mar 12, 2024 3:46:36 GMT -6
Originally, the expression applied to the development strategies of tech start-ups – we owe it to someone at Dropbox. As effective as it is, Growth Hacking nevertheless has two major limitations: It is a very short-term approach , the aim of which is to generate immediate sales without thinking about the future of the company . For this reason, a Growth hacker willingly uses intrusive techniques, such as mass sending of emails, which conflict with the desires of consumers and which come up against the evolution of regulations around the protection of personal data ( like the GDPR).
It is a strategy especially suited to the needs of young companies , such as start-ups, which must be able to count on significant growth as quickly as possible in order to Buy Bulk SMS Service establish themselves in their market. To achieve this, Growth Hacking focuses on profitability, and most often relies on paid campaigns (Google Ads, social ads, etc.). The methods and ambitions of Growth Marketing are very different.
This strategy does not just generate immediate growth, but truly focuses on the needs and expectations of prospects with the aim of retaining and retaining them, in order to increase customer lifecycle value . It is a long-term approach, which is based on proven methods that are more respectful of consumers. It is rather aimed at players well established in their market who wish to develop their turnover and improve their profitability , while strengthening their brand image.